Inspired By The
Past
Inspiring The
Present
Inspiration For The
Future
Launched on December 2, 2024, the Lasting Legacy Campaign is a vital effort to maintain the Rose Bowl Stadium's status as a global icon in sports, entertainment, and culture. Through eight major improvement projects, set for completion by and beyond the 2028 Olympic Games, the campaign will prioritize the improvement of the experience at America's Stadium for all fans, by leveraging the sights, sounds and views that have written the venue's iconic story. These upgrades will not only preserve its historic legacy, but also amplify its lasting impact on Pasadena, Los Angeles County, the State of California and the nation.
The Lasting Legacy Campaign will be led with privately-raised funds cultivated by the Legacy Foundation.
For more information on the Rose Bowl Lasting Legacy Campaign, please click here.
Our Mission
The mission of the Rose Bowl Legacy Foundation is to preserve, protect and enhance the Rose Bowl Stadium's future within the Arroyo Seco by providing private funding in support of improvements within the venue and its surrounding areas through educational, community, and capital improvements.
Our Impact
Through the generational impact of America’s Stadium, Legacy represents the protection, preservation and enhancement of the millions of community memories from around the world.
There’s some pretty good company of quarterbacks that have took their teams to a Rose Bowl. It’s an honor to be put up in that category.
Justin Herbert
2020 Rose Bowl Game® MVP
I can’t believe there’s a statue and a wall representing that time in the Rose Bowl…it’s overwhelming.
Brandi Chastain
1999 Women's World Cup Gold Medalist
There’s something just magical about the Rose Bowl.
Ann Meyers Drysdale
American Basketball Player & Olympian
Just being there is the emotional part. Sitting there and looking at the San Gabriel Mountains… the setting is so wonderful. I look forward to coming back every year.
Reynolds Crutchfield
76 Straight Rose Bowl Games Attended
It truly is an outstanding stadium, a historical stadium. A stadium that will always be in your mind because it’s one of the great places to play football.
Archie Griffin
Only 2-time Heisman Trophy Winner
This facility is iconic, it’s a treasure.
Sharon Robinson
Daughter of Jackie Robinson
Legacy in the News
See the latest news from the Rose Bowl Legacy Foundation and subscribe to our newsletter to get updates delivered straight to your inbox.
View AllDecember 2, 2024
August 21, 2024