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Jackie Robinson Stadium Rights Statue

Inspired By The

Past

Rose Bowl Beauty Shot

Inspiring The

Present

Rose Bowl Field Trip

Inspiration For The

Future

Centennial Campaign Logo

Launched on December 2, 2024, the Lasting Legacy Campaign is a vital effort to maintain the Rose Bowl Stadium's status as a global icon in sports, entertainment, and culture. Through eight major improvement projects, set for completion by and beyond the 2028 Olympic Games, the campaign will prioritize the improvement of the experience at America's Stadium for all fans, by leveraging the sights, sounds and views that have written the venue's iconic story. These upgrades will not only preserve its historic legacy, but also amplify its lasting impact on Pasadena, Los Angeles County, the State of California and the nation.

The Lasting Legacy Campaign will be led with privately-raised funds cultivated by the Legacy Foundation.

Music Premier Venue

Our Mission

The mission of the Rose Bowl Legacy Foundation is to preserve, protect and enhance the Rose Bowl Stadium's future within the Arroyo Seco by providing private funding in support of improvements within the venue and its surrounding areas through educational, community, and capital improvements.

Our Impact

Through the generational impact of America’s Stadium, Legacy represents the protection, preservation and enhancement of the millions of community memories from around the world.

There’s some pretty good company of quarterbacks that have took their teams to a Rose Bowl. It’s an honor to be put up in that category.

Justin Herbert

2020 Rose Bowl Game® MVP

I can’t believe there’s a statue and a wall representing that time in the Rose Bowl…it’s overwhelming.

Brandi Chastain

1999 Women's World Cup Gold Medalist

There’s something just magical about the Rose Bowl.

Ann Meyers Drysdale

American Basketball Player & Olympian

Just being there is the emotional part. Sitting there and looking at the San Gabriel Mountains… the setting is so wonderful. I look forward to coming back every year.

Reynolds Crutchfield

76 Straight Rose Bowl Games Attended

It truly is an outstanding stadium, a historical stadium. A stadium that will always be in your mind because it’s one of the great places to play football.

Archie Griffin

Only 2-time Heisman Trophy Winner

This facility is iconic, it’s a treasure.

Sharon Robinson

Daughter of Jackie Robinson

Legacy in the News

See the latest news from the Rose Bowl Legacy Foundation and subscribe to our newsletter to get updates delivered straight to your inbox.

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December 2, 2024

The Rose Bowl Operating Company And The Rose Bowl Legacy Foundation Announce The Lasting Legacy Campaign To Complete $80 Million In Revitalization And Enhancement Projects
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October 1, 2024

October 2024 Newsletter
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September 6, 2024

September 2024 Newsletter
Archie Griffin statue

August 21, 2024

Rose Bowl Stadium Dedicates Statue in Honor of Two-Time Heisman Winner Archie Griffin and Recognizes Heisman Winners in Pasadena
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August 1, 2024

August 2024 Newsletter
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July 1, 2024

July 2024 Newsletter