Inspired By The
Past
Inspiring The
Present
Inspiration For The
Future
Launched on December 2, 2024, the Lasting Legacy Campaign is a vital effort to maintain the Rose Bowl Stadium's status as a global icon in sports, entertainment, and culture. Through eight major improvement projects, set for completion by and beyond the 2028 Olympic Games, the campaign will prioritize the improvement of the experience at America's Stadium for all fans, by leveraging the sights, sounds and views that have written the venue's iconic story. These upgrades will not only preserve its historic legacy, but also amplify its lasting impact on Pasadena, Los Angeles County, the State of California and the nation.
The Lasting Legacy Campaign will be led with privately-raised funds cultivated by the Legacy Foundation.
For more information on the Rose Bowl Lasting Legacy Campaign, please click here.
Our Mission
The mission of the Rose Bowl Legacy Foundation is to preserve, protect and enhance the Rose Bowl Stadium's future within the Arroyo Seco by providing private funding in support of improvements within the venue and its surrounding areas through educational, community, and capital improvements.
Our Impact
Through the generational impact of America’s Stadium, Legacy represents the protection, preservation and enhancement of the millions of community memories from around the world.
Legacy in the News
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December 2, 2024
October 1, 2024
September 6, 2024
August 21, 2024
August 1, 2024
July 1, 2024