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What is Legacy?

The Rose Bowl Legacy Foundation was formed in 2010 and continues to grow thanks to thousands of national donors.

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About the Legacy Foundation

The Foundation has established funding for key capital improvement initiatives and target hardening initiatives to support security, educational programming and heritage protection due to the generosity of supporters from around the world who are invested in its premier future.



The mission of the Rose Bowl Legacy Foundation is to preserve, protect and enhance the Rose Bowl Stadium's future within the Arroyo Seco by providing private funding in support of improvements within the venue and its surrounding areas through educational, community, and capital improvement initiatives.


Honoring a historic past, while building a premier future.


Your Gifts Provide Transformational Results at a National Historic Landmark

Since its establishment in 2010, the Rose Bowl Legacy Foundation has created a culture of giving that has impacted transformational improvements in and around the venue, as well as key educational and heritage projects, to benefit current and future visitors. Each improvement project has its own unique impact, providing the necessary philanthropic support to create projects with impact while also supporting the protection, preservation, and enhancement of America's Stadium.

The centennial campaign, which raised over $40 million in gross gifts and pledges, was completed in late-2022 and focused on celebrating the Stadium's heritage to continue funding key projects at the National Historic Landmark.

Examples of completed improvements that have been funded by philanthropic gifts by Legacy donors include: the Terry Donahue Pavilion, new LED Stadium lights, a second videoboard, the Court of Champions, the Rose Plaza, the full replacement of the venue’s 80-plus year old gas and water lines, refurbishment of the iconic Stadium marquee sign, the 1922 Locker Room, the venue’s two original locker room spaces, the Keith Jackson Broadcast Center, Historic Statues (Jackie Robinson, 1999 Team USA Women’s World Cup Champions and Keith Jackson), historical markers honoring the history of the site, and more.