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Frequently Asked Questions

Get answers to the most common questions we receive at the Rose Bowl Legacy Foundation.

The campaign will directly reflect the mission of the Rose Bowl Legacy Foundation to preserve, protect and enhance the Rose Bowl Stadium's future within the Arroyo Seco, by providing private funding in support of improvements within the venue and its surrounding areas.

As a registered National Historic Landmark and a California Civil Engineering Landmark, the Rose Bowl Stadium's iconic heritage will also be leveraged to develop new educational and inspirational programming to encourage youth and the community to think broader, including a Rose Bowl Museum Experience.

Capital Improvement Projects

While the venue is more vibrant than ever before, the campaign will provide new, private funding for several vital areas of capital need at the venue. Significant improvements that are needed at the Stadium, include, but are not limited to:

  • New Stadium Lights
  • New Stadium Seating
  • Wi-Fi
  • Updated Stadium Safety Elements
  • Updated Videoboard
  • Updated Stadium Concession Stands and Bathrooms
  • Key Improvements to the Brookside Clubhouse

Educational Youth and Community Programming

As big moments continue to be authored, it is vital that the historical importance of our past is preserved, presented, and purposed for the education and enrichment of youth and the community. The Rose Bowl Stadium and its Legacy Foundation has committed itself to providing educational, value-based programming to youth and the community to leverage the positive emotion and influence that the Stadium has provided to visitors since its gates opened in October 1922.

Learn more about the educational and community programming initiatives of the Legacy Foundation.

The Rose Bowl Legacy Foundation is a 501(c)3, tax-exempt organization whose primary purpose is to financially ensure the appropriate honoring of a historic past, while building a premier future through making the venue and surrounding activity spaces even more distinguished and iconic as one of the world’s most celebrated entertainment areas.

The Foundation’s four core values were born out of respect for those that have made the Central Arroyo a special, unique place for all types of visitors, regardless of demographic background or skill set. It is the responsibility of the Foundation to continue growing the strength of this legacy through creating symbiotic, expansive options to best grow and supplement current activity at the venue and in the Central Arroyo.

The INSPIRE campaign is a Legacy Foundation effort to positively influence the venue as it approaches its 100th birthday in 2022.

Your tax-deductible donation to the Legacy Foundation supports capital improvements, target hardening/security enhancements, historical projects, or educational programming at the historic Rose Bowl Stadium. Donors can also support the Legacy Foundation’s operational budget. The choice is made by the donor at the time of the gift.

Additionally, Legacy continuously adds community programs to provide educational enrichment and scholarship support to local youth, allowing the donor additional opportunities to support Rose Bowl initiatives above and beyond their base gifts.

We strive to make it as easy as possible for you to make a philanthropic gift in support of America’s Stadium and its future. Gifts can be made in the following ways:

  • Online - Yes, online gifts are accepted. Give Now
  • Phone - Call the Rose Bowl Legacy Foundation Staff at 626-577-2540.
  • Mail - Complete the Rose Bowl Legacy Foundation Pledge/Gift Form by clicking here and mail to the Foundation at 1001 Rose Bowl Drive, Pasadena, California, 91103
  • In Person - Visit with Legacy Foundation Staff at the historic Rose Bowl Stadium, upon request and by appointment.

Yes. Gifts to the Rose Bowl Legacy Foundation, a non-profit 501(c)3, are tax deductible, minus any benefits received. All donations are issued an official tax receipt for your personal records. As always, it is recommended that the donor consult their personal tax advisor about the treatment of the gift.

Yes. Donors to the Legacy Foundation can also support a specific project or educational program, which also qualifies you for eligible benefits based on giving level.

Yes. Recurring donations may be scheduled on a monthly, quarterly, or annual basis over a terms up to seven years. For a longer term gift or customized arrangements, please contact the Rose Bowl Legacy Foundation staff to discuss options available through pledging and other methods.

The Rose Bowl Legacy Foundation wants each member to be rewarded for their commitment to America’s Stadium, on their own schedule. However, to receive exclusive benefits for the following year depending on your annual giving level, it is recommended that pledges be given within the calendar year of January 1 to December 30.