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September 6, 2022


 Rose Bowl Legacy Foundation Board Families and Friends – It is with great excitement that we share in the announcement that the $40 million fundraising effort for our centennial is now complete.  Attached is the formal press release, which will get to the news cycle tomorrow morning.    Know that we are not done, and this is only the beginning.  We are excited for what lies ahead and are already in the internal planning stages of our next fundraising effort to preserve, protect and enhance the Stadium as a National Historic Landmark.  In the interim, many projects are still on the table and we work daily to meet the funding goals of each of these in an appropriate manner.

VIDEO: Rose Bowl Stadium at 100 Years - Standing 100 Years Strong -The Rose Bowl Stadium on Vimeo

Thankfully, each of you played an integral role in completing this effort – as board members, advisory board members, donors, volunteers, neighbors, friends and so much more.  THANK YOU.  On behalf of Brian, Kelli, Meredith, Dani, myself and the entire RBOC family – we are so grateful for your trust.  Mickey, thank you for your leadership as chairman of the campaign; something you are so good at!  And to Tod and Cathy, thank you for kicking us off with a lead gift of important significance back in 2017.  It inspired so many other important commitments since then, shouldered by so many of you and your families.  We do not take your generosity or volunteerism lightly – THANK YOU SO, SO MUCH. 

The goal of the centennial campaign was to reach $40 million in gross donations prior to the venue’s 100th birthday, which was met early with the announcement at the Party of the Century back on August 13th.   Amidst the campaign, to name a few things:

  • Legacy grew its donor base from 25 local donors to about 5,000 donors nationwide and has appropriately tied the venue’s generational history back to key areas around the nation.
  • Made key capital improvement payments that have (or will) result in replacement of the water and gas lines, new LED stadium lights, a new videoboard and countless other capital improvement initiatives. 
  • Refurbished the stadium’s two original locker rooms from 1922 – which are now the 1922 Locker Room Museum and Legacy Foundation offices. 
  • Added historical elements to the venue’s campus including three statues (Jackie Robinson, 1999 Team USA Women’s World Cup Champions and Keith Jackson – with more on the way) and historical markers
  • Dedicated and named several elements of the stadium (Tunnels, Locker Rooms, and more) in honor of key people who have influenced our past, supported by key donor around the country
  • Began our government relations efforts that were anchored by $13.75 million in public support through State and Federal grants and budget initiatives
  • Established the California High School Football Hall of Fame, to open later in 2022, in coordination with the CIF and NFF
  • Started a planned giving program totaling more than $4 million in signed estate gifts (so far)
  • Launched the Rose Bowl Institute which has offered free programming and has reached over 25,000 youth and community members across the world in educational programming rooted in sportsmanship, leadership and citizenship

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