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Rose Bowl Stadium awarded $10 million in Shuttered Venue Operators Grant awards from the SBA

November 23, 2021

PASADENA, Calif. (November 23, 2021) – The Rose Bowl Stadium has received a vital $10 million grant award as part of the U.S. Small Business Administration ’s Shuttered Venue Operators Grant (SVOG) program. The grant program is designed to provide emergency assistance for eligible venues affected by the pandemic.

The SVOG program was established by the Economic Aid to Hard-Hit Small Businesses, Nonprofits, and Venues Act, and amended by the American Rescue Plan Act. The program includes over $16 billion in grants to shuttered venues and is administered by the SBA’s Office of Disaster Assistance. The Stadium’s award came in two portions as a $9,615,400.20 initial grant, and a $384,599.80 supplemental grant to reach the maximum $10 million level.

“As we approach our centennial birthday, the SVOG award will provide a welcomed infusion of support to appropriately recover to the level of premier entertainment and operation that our millions of guests have become accustomed to at America’s Stadium,” said Dedan Brozino, Chief Development Officer of the Stadium and Rose Bowl Legacy Foundation. “We thank the SBA for their trust and recognition of the Stadium’s global importance through providing this important grant.”

The Rose Bowl Stadium was impacted heavily by the pandemic. The storied venue’s gates were closed from March 13, 2020, until its soft reopening on April 9, 2021, with major and minor events returning later in 2021.

The SVOG award, was stewarded by the Stadium’s 501c3 organization, the Rose Bowl Legacy Foundation. Legacy was founded in 2010 to preserve, protect, and enhance the future of the Rose Bowl as a National Historic Landmark. The organization, through the help of its volunteer Board of Directors and Advisory Board, has raised over $40 million in private funds since its founding from local philanthropists as well as supporters across the country.

"The Rose Bowl Stadium is a generational treasure to Pasadena, the San Gabriel Valley, to California and to the entire nation, said Mickey Segal, President of the Legacy's Board of Directors, on behalf of the Board of Advisors. "This federal grant will provide much-needed energy to the venue after its most difficult year-plus of operation. The SBA's support means a great deal."

The Rose Bowl Stadium, which opened in 1922 was designated a National Historic Landmark in 1987 and has been a critical premier source of generational entertainment for over 100 million guests during that time.

“Congratulations to the Rose Bowl Stadium, the RBOC Board, the Legacy Foundation, and to the staff,” said Victor Gordo, Mayor of Pasadena and former RBOC Board Chair. “Our treasured Rose Bowl is resilient because of our vast team of supporters. We would especially like to thank Senator Alex Padilla and Congresswoman Judy Chu as well as their hardworking staffs for supporting the Rose Bowl.”

“Our Staff, RBOC Board of Directors, and Legacy volunteer boards along with so many civic leaders work hard to continue finding opportunities to advance the Stadium’s premier status and our recovery from the impacts of the pandemic, said CEO/General Manager, Darryl Dunn. “As a community venue that is also recognized on the national and global stage, we are incredibly grateful for this grant which will bolster our recovery in a substantial way.”

The Rose Bowl Stadium is the proud home of the Tournament of Roses’ Rose Bowl Game, UCLA Bruins football, AmericaFest Fourth of July Celebration, concerts including Kenny Chesney, Coldplay, Taylor Swift, and U2, international and Premier League soccer matches, and the World’s Largest Flea Market.

A National Historic Landmark built in 1922 and known around the world, the Rose Bowl Stadium has earned its world-class reputation by hosting five NFL Super Bowl games, the 1984 Olympic Soccer matches, the 1994 Men’s World Cup, the 1999 Women’s World Cup, four BCS National College Football Championship Games and the College Football Playoff Semi-Final game.

Formed in 2010, the Rose Bowl Legacy Foundation is a 501(c)3, tax-exempt organization whose primary goal is to financially ensure the protection, preservation, and enhancement of the future of the Stadium as a National Historic Landmark. The Foundation has established funding for key capital improvement initiatives, educational programming and heritage protection due to the generosity of supporters from around the world who are invested in its premier future.